CAMPAIGN IDEATION DIGITAL PROMO EDITING BUYER PERSONA CONCEPTUALIZATION
MOCK TRAILER produced with Sol de Janeiro advertisement footage and other found footage.
Featured public figures:
Vini Jr (footballer),
Melim (Brazilian folk band)
Song:
“Te Amo Sem Compromisso” by MC Doni
THUMBNAIL CREATION SEO-FRIENDLY TITLES COMMUNITY TAB POSTS
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↑ select a title to view a full list of content I have re-optimized ↑
Ju Castello
"Fala" (Single)
CONTENT STRATEGY SELF-BRANDING COPYWRITING ASSET PRODUCTION
Ju Castello
"Gone" (Single)
CONTENT STRATEGY SELF-BRANDING COPYWRITING ASSET PRODUCTION
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Ju Castello
"Friday Afternoon" (Single)
CONTENT STRATEGY SELF-BRANDING COPYWRITING ASSET PRODUCTION
... and more of what builds the brand Ju Castello
Experience Details
Professional & Personal
January 2024 - April 2024
Specialized in re-packaging HBO and Max YouTube content with SEO-optimized titles, tags, and thumbnails to increase traffic and breathe new life into older content.
Re-optimized longform YouTube content
for House of the Dragon, The Sopranos, Curb Your Enthusiasm, The Last of Us,
Hacks, and more.
Created content for Max YouTube community tab, generating +3.4K engagements in less than 24h
on a single post.
August 2020 - present
Content Strategy
Ramses Records
Created content strategy, wrote copy and produced assets for social media for music and merch promos, announcements, and staff bios.
Increased Instagram following by 40%
Wrote all copy for the
Ramses Records website.
HIGHLIGHT
Created content strategy, wrote copy and designed assets for Making Music at Home, a social media campaign featuring several independent recording artists’ home setups to promote independent music production community during the pandemic
August 2019 - present
Content Strategy & Branding
Ju Castello (Music)
Created content strategy, wrote copy and produced assets for five social media campaigns to promote five original
songs and develop my brand identity as pop-folk artist Ju Castello.
Get in Touch
Interested in learning more about my work or how we can collaborate on an upcoming project? Reach out today.
New York NY 10036
9174591804
